The Owning the Game: Demystifying the Business of Media symposium is a convening for thoughtful dialogue and to launch a bold call to action for a coalition-led initiative to strengthen the multicultural media ecosystem. It brings together media associations, funders, media professionals and business leaders to explore how best to help multicultural media increase their reach, revenue and relevance. Through shared insights, tools, resources and infrastructure, the coalition partners aim to help media entrepreneurs start, sustain, monetize and scale their enterprises.